Gain Meaningful Insights

from Wayne Croley

I've worked with ministries, nonprofits and small businesses to accomplish goals with limited resources. I want to use my knowledge to help you succeed.
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About Me

Wayne Croley, MBA

I am a versatile, resourceful, creative, and detail-oriented person with experience working with nonprofits, ministries, and small businesses. I have a strong educational background and practical experience in:

Business Administration
Ministry
Web Design & Development
Research
Writing
Analysis

My Experience

  • Prophecy Proof Insights Publications
  • Business & Nonprofit Consulting
  • CalHR
  • Community First Group
  • Public Safety News
  • RUInside Jail & Prisons
  • Faith Baptist Tabernacle
  • RU Recovery Sacramento
Prophecy Proof Insights Publications

Founder & Author

August 2009 to Present

Prophecy Proof Insights is a ministry dedicated to teaching people how to easily understand complex Bible prophecy and end time concepts using visual, oral, and written techniques.

  • Independently wrote, proofread, and published several books about Bible prophecy that have been best-selling new releases in the Kindle Store’s eschatology category.
  • Independently wrote, proofread, and published nearly 160 articles relevant to understanding Bible prophecy topics, passages, and current events using Microsoft Word.
  • Appeared on podcasts to provide listeners with an understanding of current events and the future.
  • Collected, compiled, and analyzed natural disaster data, conflict data, and commodity price data to create charts and graphs that helped the audience understand where we are now compared to the past.
  • Created over 30 video presentations about Bible prophecy-related topics. Many incorporated PowerPoint to help viewers follow along.
  • Researched and synthesized information from books, articles, websites, blogs, magazines, forums, and commentaries to formulate new insight into end time topics.
  • Planned 4 book launches and planned marketing funnels, including the use of email automation sequence and a lead magnet, to maximize book sales.
  • Evaluated several book marketing and distribution programs for their potential use in the selling and distributing of books.
  • Monitored and evaluated various privacy laws and took necessary steps to ensure that business practices remained compliant with ever-changing legal landscape.
  • Budgeted money and monitored cash flow and expenditures to ensure that bank account balances remained above a monthly minimum threshold.
  • Responded to over 900 questions and comments posted on Quora, YouTube, email, and the Prophecy Proof Insights website comments section.
Business & Nonprofit Consulting

Business Consultant

Freelance: 2017 to Present

I perform freelance consulting work for small businesses, churches, nonprofits, ministries, and others.


  • Consulted with churches, ministries, and small businesses on their online content and marketing strategies.
  • Developed and designed over a dozen websites that give visitors a strong first impression of each client’s work or mission.
  • Collaborated with a prominent congressional candidate to develop a multilingual website for a nonprofit AeroSTEM education and training program.
  • Analyzed client operations to identify areas of improvement and researched and evaluated alternatives to address those areas.
  • Recommended policies and procedures that enabled clients to grow their revenue and reach.
  • Researched, evaluated, learned, and set up software that streamlined clients’ workflow.
  • Wrote copy and edited client-submitted copy for websites using Microsoft Word.
  • Provided prompt answers to client questions and provided guidance when a client needed help or clarification.
  • Communicated with clients via phone, email, text message, video conference, or in-person. Utilized Zoom and Microsoft Teams for video conferences.
CalHR

Compensation Research Analyst

July 2023 to Present

  • Manage various compensation research projects to collect information in a timely manner.
  • Analyze state employee compensation costs with labor market information for comparable occupations.
  • Analyze complex employee compensation issues and prepare memorandums and reports concerning statewide employee compensation, benefits, and retirement issues.
  • Analyze investment returns and asset allocation strategies of various public pension plans, including CalPERS, and present findings and recommendations to key stakeholders in writing and orally.
  • Analyze government codes, laws, and memoranda of understanding, gather and analyze data for compensation reports, including developing report formats, charts, graphs, and other visual aids to explain state employee compensation comparisons.
  • Handle confidential information.
  • Present to upper management and labor unions research findings.
Community First Group

Chief Financial Officer & Procurement Specialist (Volunteer)

July 2019 to July 2020

Community First Group is an organization focused on community improvement by providing unbiased news, education, recovery, and jobs, with the goal of reducing crime, recidivism, and enriching lives.


  • Researched and evaluated over 50 software products available to nonprofits in an effort to enhance the organization’s tools to serve the community.
  • Procured over $34,000 worth of software product donations from various companies, including several Fortune 500 companies.
  • Researched, evaluated, and implemented many fundraising tools and systems, including campaign pages, peer-to-peer campaigns, text-to-donate, and affiliate programs.
  • Developed and designed the organization’s website using WordPress.
  • Wrote the copy for donation pages, campaign pages, thank you letters, and webpages using Microsoft Word.
  • Set up accounts and tracked donations and spending with QuickBooks and Microsoft Excel.
Public Safety News

Webmaster & Administrative Assistant

August 2015 to Present

Public Safety News (PSN) is a leading Sacramento-based news agency whose aim is to keep residents aware of breaking public safety news stories.


• Saved PSN tens of thousands of dollars on individual purchases of video production, collaboration, publishing, and graphic design tools that have greatly enhanced PSN’s branding and news coverage.

• Researched and evaluated over 60 articles and websites relating to reader revenue models, membership programs, and fundraising technologies utilized by nonprofit news organizations.

• Advised in writing how the PSN team can use industry-best practices to develop their own reader revenue model.

• Transformed PSN’s dead blog into a modern news website by using WordPress.

• Provided technical assistance and support, including the configuring of email accounts, servers, software, and social media accounts.

• Wrote copy for the PSN website and for fundraising campaign pages.

RUInside Jail & Prisons

Data Analyst & Webmaster

November 2014 to January 2020

RUInside California is a ministry assisting inmates, parolees, probationers, victims, families, and other stakeholders.


  • Consulted with ministry director to develop 12 types of volunteer positions and to define their roles and responsibilities.
  • Designed and implemented a complex online constituent relationship management system using CiviCRM to facilitate the ministering of inmates, probationers, parolees, and others across the United States.
  • Collected and compiled information about 8,800 organizations. Evaluated these organizations for compatibility with ministry's values and mission in an effort to expand ministry's resource database. Expanded resource database from around 300 entries to over 5,900 entries.
  • Expanded ministry’s jail and prison directory from 16 institutions to 4,770 institutions.
  • Researched reports and databases to obtain statistics for promotional material and ministry presentations.
  • Transformed a ministry blog into a website using WordPress. Wrote the copy for the website.
Faith Baptist Tabernacle

Media Team Worker & Event Registration Coordinator

August 2013 to Present

Faith Baptist Tabernacle is a small church that has a global reach through its online ministry.


  • Oversaw over 800 live broadcasts and recordings of church worship services and special meetings.
  • Launched and managed a podcast, which has impacted over 100,000 people across the world.
  • Overhauled outdated website to make it mobile-responsive and visitor friendly using Brizy Cloud. Wrote and edited copy for the website.
  • Created and managed the event registration system and check-in process for the church's annual men’s conference that is attended by around 200 men from Northern California, Oregon, and Nevada.
  • Formulated and introduced event pricing structure changes for the annual men’s conference that increased attendance by 25% and revenue by 39% in its first year in effect.
  • Identified, assessed, and introduced management tools used to improve church coordination, communication, inventory management, and efficiency.
RU Recovery Sacramento

Sacramento Webmaster

July 2014 to December 2020

RU Sacramento was a faith-based addiction recovery program serving the greater Sacramento area.


  • Designed multiple websites to market the program to different target audiences, including the general public and churchgoers, using WordPress.
  • Assisted with the launch of online store and inventory management system using Square.
  • Spearheaded local search engine optimization (SEO) efforts. Increased Moz Local SEO score from the 23% to 75%

My Education

California State University, Sacramento, 2009

Masters of Business Administration, 3.976 GPA

Concentration: Finance

University of California Davis, 2007

Managerial Economics, 3.97 GPA; Highest Honors

Honors Thesis: “Do Agents Make NBA Stars Rich?” (Reviewed by ESPN https://es.pn/bATrGG)

University of California Davis, 2007

Political Science, 3.87 GPA; High Honors

Honors Thesis: “Elections and the Termination of War”

Awards & Recognition

Best of Portfolium (2017)

Outstanding MBA Finalist (2009)

Clyde Jacobs and Larry Peterman Distinguished Scholar Award Winner (2007)

Research Scholar for the 17th Annual Undergraduate Research, Scholarship, and Creative Activities Conference at U.C. Davis (2006)

How I Can Help You

Small businesses and nonprofits face challenges every day. I can help your small business, nonprofit, or ministry overcome many of these challenges.

Make a Great First Impression

I can help you give your customers or stakeholders a great first impression of your business or mission by making you a professional website.

Discover Tools

I can help you find the right tools to sustain and grow your business, nonprofit, or ministry.

Save Money

I can help you save money by identifying cost-effective solutions for your business, nonprofit, or ministry.

Gain Actionable Insights

I can provide you with insightful information and analysis that enables you to take your business, nonprofit, or ministry to the next level.

Skeptical? Here's What Others Say

“Wayne’s research and analytical abilities are exceptional. I would highly recommend Wayne for any project from research to idea development to final proposal development. Wayne is extremely thorough, utilizes sound business models and analysis, and delivers outstanding results.”

Pamela DeLaRosa, SPHR, SHRM-SCP

Human Resources Manager at ClearCaptions, LLC

“As a non-profit, it is sometimes difficult to find volunteers who are subject matter experts (SMEs). Wayne is a SME and our website was up and running quickly and efficiently in short order. I highly recommend working with Wayne for website design, development and instruction.”

Jennifer-Ruth Green
Founder of the MissionAero Pipeline
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